HELPING BUSINESS INNOVATE, GROW, AND SCALE

JUST A FEW WAYS I CAN IMPACT YOUR {TEAM}, {PRODUCT}, {BRAND}

GROWTH STRATEGY

Making solid hypotheses based in research and implementing resources to unleash awareness and growth. We're in constant competition for attention, and we've got to think outside the box to connect in meaningful ways that drive measurable growth.

Case Study: Canary Smart Home Security // New Product Launch

BRAND STRATEGY

Crafting cutting edge new brands and helping shape existing ones. I can help your company find its voice, and craft the right message for every channel. Design and user experience are more important than ever in today's visual world: but your brand must also speak in unified voice: My focus: the right visual + right message + right channel.

Case Study: Explora Space Tourism Concept // Brand Strategy and OOH Campaign

BUSINESS TRANSFORMATION

Entrepreneur and intrapreneur: disrupting existing business to unlock new growth via innovative approaches; making the most of scarce resources to build new revenue streams, and connect with new audiences and customers.

Case Study: TheBoss // Super Luxury Rockstar Transit

CUSTOMER RESEARCH & SEGMENTATION

The best way to find new customers is to understand the ones you already have. Understanding current customers through research and proper segmentation means you can build a target audience model and better understand where to communicate and with what message.

Case Study: Ed-Tech Startup // Personas and Target Audience Research

CONNECTION STRATEGY

Brands today must use nimble, cost effective marketing that works hard: seizing upper funnel opportunities and building awareness, while moving customers down funnel toward engagement, conversion, and purchase.

Case Study: Canary Smart Home Security // Building Brand, Category & Product

CROSS-FUNCTIONAL TEAMBUILDING

Breaking down silos and getting things done: I believe change happens when doers get together regardless of heirarchy to commit and hold each other accountable. Decision fatigue and approval process can equally risk your next big breakthrough, and I can project manage with skills and tools that keep progress flowing.

Case Study: Motion Picture Association // Global Synergy

INNOVATION, PRODUCT, UX

Research, ideate, prototype, test: a tireless approach to innovation across design, marketing, product development, and user experience. I can jumpstart the innovation discussion with design thinking techniques to find the intersection of viability, desirability, and feasability, where innovation lives.

Case Study: Lyric Theater // Front of House CX

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NYC // DC
MTM@MICHAELTMORT.COM
401.261.5459
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